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When Qualcomm set out to scale its marketing operations, it quickly became clear that clean data was the key to moving faster and making better decisions. This is the story of how a leading enterprise shifted from manual campaign tracking to structured governance with Accutics, unlocking greater efficiency, clarity, and impact.
In enterprise marketing, clean and actionable data is a competitive advantage. But in many organizations, campaign tracking still lives in spreadsheets, scattered workflows, and inconsistent naming conventions. This slows down teams and weakens reporting.
Qualcomm took a different approach.
Between 2018 and 2023, Accutics customers experienced a revenue growth rate 155.5 percent faster than their industry peers. Qualcomm’s success illustrates what happens when data governance becomes a foundational capability rather than an afterthought.
This article explores how Qualcomm standardized campaign tracking, improved data quality, and built a scalable framework for marketing success using Accutics.
Qualcomm’s results were not the product of a single tactic. Their success came from a system built on three core pillars: the right technology, empowered teams, and repeatable processes.
Before Accutics, campaign tracking at Qualcomm was time-consuming and unreliable. Teams relied on Excel spreadsheets. Campaign IDs took as long as 30 minutes to generate. Errors and inconsistencies were common, which made attribution difficult and slowed decision-making.
With Accutics, Qualcomm brought structure to the top of the funnel. Campaign ID generation was reduced from 30 minutes to just two or three. Tracking became consistent across channels. Adobe Analytics data was augmented with clean input from campaign sources. Attribution became faster, more accurate, and easier to act on.
Nael Cassier, Senior Manager of Digital Marketing, explained that this shift allowed the team to spend less time troubleshooting and more time making high-value decisions. With reliable channel-level attribution, Qualcomm could confidently allocate budgets to the best-performing channels.
People were at the center of this transformation. Accutics enabled Qualcomm’s internal teams and agencies to collaborate using the same platform. With a user-friendly interface and minimal training required, adoption was fast. Branded QR codes and intuitive templates made it easier for teams to standardize their execution and feel ownership over campaign data.
According to Brandon Ratliff, Director of Martech, this internal alignment became a catalyst for broader cultural change. The marketing team set a high bar for data quality that other parts of the organization began to follow. Accutics did not just improve workflows. It helped Qualcomm’s marketing team become a center of excellence for data governance.
Processes followed. By moving away from spreadsheets and into a single, web-based platform, Qualcomm eliminated silos and brought governance to scale. Teams gained visibility across channels and partners. Collaboration became simpler. Adoption extended beyond the core team to media agencies, who quickly embraced Accutics as part of their daily execution. This created a shared foundation across the entire marketing engine.
As Nael put it, the biggest benefit went beyond time savings. It was the quality and hygiene of the data itself.
For Qualcomm, Accutics became more than a campaign tracking solution. It became the groundwork for broader innovation. As the company increased its investment in AI, the quality of its marketing data became more important than ever.
Brandon put it simply. AI is only as good as the data you put into it. Clean, consistent, governed data is now essential to how Qualcomm builds, tests, and scales its AI-powered initiatives. Accutics plays a central role in making that possible.
With a standardized data foundation, Qualcomm is now able to make faster decisions, optimize performance, and build strategies with confidence. Campaigns are better structured. Attribution is clearer. Resources are used more effectively. As Nael noted, Accutics confirmed what the team had long suspected. Paid search consistently performs best. That insight now drives budget decisions grounded in real performance data.
The longer campaign tracking remains fragmented, the harder it becomes to scale marketing effectively. When spreadsheets define the foundation, teams are forced into reactive workflows. Attribution becomes guesswork. Performance insights are delayed or unreliable.
Accutics helps enterprises like Qualcomm fix these issues at the source. By embedding governance, automation, and validation into campaign workflows, Accutics ensures that clean data enters the analytics stack from day one.
This is what turns marketing data into a strategic advantage. Structure enables smarter decisions. Cleaner data builds trust. Stronger foundations drive growth.
If your organization is ready to move beyond manual processes and take ownership of your marketing data, Accutics can help you get there.
Before using Accutics, creating a campaign ID at Qualcomm could take up to 30 minutes. After implementing the platform, that process now takes just two to three minutes. This shift helped the team save time, reduce manual work, and focus on strategic marketing efforts instead of administrative tasks.
Accutics ensures that campaign data is structured and validated before it reaches tools like Adobe Analytics or Google Analytics. Qualcomm used this approach to avoid broken UTMs and inconsistent tracking. As a result, the data entering their reporting systems was already clean and reliable, supporting faster and more accurate decision-making.
With Accutics, both internal teams and external agencies work within the same platform using shared templates and validation rules. This allowed Qualcomm to standardize campaign tracking across global teams without manual back-and-forth. It also ensured that every campaign launched with consistent and trusted data inputs.
AI models and analytics tools require structured data to deliver meaningful results. Accutics helped Qualcomm enforce a consistent taxonomy and eliminate errors at the source. This gave their AI systems better inputs and enabled more reliable insights across their marketing stack.
Accutics became a foundational part of Qualcomm’s marketing operations. It helped the team streamline processes, improve data quality, and set a high standard for data governance across the organization. With stronger attribution, faster workflows, and greater clarity, the marketing team gained both efficiency and strategic control.