Confidence isn’t luck, it’s marketing data done right

With Accutics, marketing data is defined, structured, and enforced at the source,
forming the foundation marketing organizations rely on to power AI, campaign optimization, and reporting with data that is correct by design.

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Accutics is where marketing data is designed, aligned,
and enforced.

Low data quality undermines marketing AI, reduces reporting reliability, and complicates compliance. Accutics is the only platform built to define what should be measured, standardize how it is structured, and enforce those rules from the point of creation, all within one system.

Map objectives to the data you collect

Accutics allows you to define how marketing data should look before campaigns are launched. That structure is applied automatically, ensuring consistency by design.
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Align data definitions across the business

Accutics standardizes campaign naming and tracking across the organization. Every team follows the same structure, enabling consistent reporting across regions and channels.

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Enforce data quality in execution

Accutics verifies campaign naming and tracking from the point of creation. Issues are caught early, ensuring only valid data enters your analytics and AI systems.

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Designed to fit your marketing ecosystem

Accutics integrates across your marketing ecosystem, from ad platforms and analytics to CRM, BI, and data warehouses, ensuring structured campaign data flows consistently from execution through reporting and decision-making.

Turning your marketing data
into business impact

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Marketing performance starts with structured and owned data

Accutics is the foundation your marketing stack needs to ensure every reporting, analytics, and AI-powered tool runs on accurate data. It standardizes and validates campaign tracking before it enters your systems, eliminating inconsistencies, manual setup, and unreliable insights. With Accutics, your business controls the data at the source across every platform, team, and campaign.

A shared taxonomy that scales across teams, tools, and partners

Accutics brings global teams, media partners, and agencies into one consistent tracking framework. Shared templates, governed taxonomies, and real-time validations ensure every campaign follows an approved structure. This creates clean and connected data that belongs to your organization rather than being fragmented across vendors or platforms.

Analytics-ready data that powers performance and AI

By harmonizing campaign tracking at the source, Accutics removes the need for cleanup, guesswork, or reactive fixes. Structured data flows directly into your reporting, attribution, and AI systems so insights become faster, more accurate, and easier to act on. When data is trusted, marketing decisions become stronger.

How confidence looks
in organizations

Across industries and levels of complexity, Accutics helps organizations build structured, reliable marketing data that teams trust in everyday execution and decision-making.

Confidence in reporting across markets

At Saxo Bank, Accutics standardized campaign tracking across 15+ markets, enabling the granularity required for reliable attribution and performance measurement.

“We operate across +15 markets and a complex martech setup and it's imperative to have consistent campaign tracking that allows us the granularity we need for attribution and measuring campaign effectiveness. This would not be possible without Accutics.”
Nikola Krunic
Media Analyst Lead, Saxo Bank

Structure that scales across teams

For a Fortune 100 Insurance Company, Accutics aligned campaign data across teams and markets, reducing execution friction and accelerating fixes that led to significant performance improvements.

“Accutics  has really changed the way we  take feedback from stakeholders and sped up the turnaround time on campaign fixes. This helped us get +85% better campaign performance in the US.”
Team Member
John Brown
Analytics Manager, Fortune 100 Insurance Company

Data you can trust from day one

With Accutics in place, UNSW Sydney enforced data quality directly in execution, rapidly improving tracking completeness and trust in reporting.

"We experienced +46% improvement on tracked traffic, reaching a click-to-visit completeness score of 97% within the first three months. This has truly been an eye-opener.”
Adam Wanat
Marketing Analytics Lead, UNSW
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