Turn Marketing Data
into a competitive advantage
Join leading marketers and analysts to uncover what it takes to build an AI-ready data foundation and drive smarter personalization, faster decisions, and better results.
Agenda
13:00-13:15
Arrival and opening
From data chaos to oppurtunity
13:15-13:35
One shared data language - Accutics
Before AI can act smart, your data has to speak the same language. Kasper Rasmussen, CEO of Accutics will walk you through the concept of “One shared data language”
13:35-13:50
The AI Landscape: Why personalization starts with the right foundation - IIH Nordic
In a world driven by hyper-personalized experiences, true AI success doesn't start with algorithms, it starts with architecture.From clean, connected data to aligned teams and clear goals, we’ll show how the right groundwork enables real business impact.
13:50-14:00
Short break & mingle
14:00-14:20
Case study - Nilfisk
Hear from Nilfisk on their journey on data impact and getting AI ready.
14:20-14:50
Panel discussion and Q&A: Accutics, Nilfisk & IIH Nordic
What does it take to move from fragmented operations to structured, scalable execution?
In this interactive session, you will hear how Nilfisk, Accutics, and IIH Nordic are working together to standardize marketing data and prepare for AI. Attendees will be invited to ask questions and get input tailored to their own team’s challenges.
14:50-15:00
Closing thoughts, drinks & mingle